You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

There are many Internet marketing models. Some of the more popular ones are graphical banners, text links, mass e-mailing and search engine marketing.

Graphical banners and text links located on websites are often based on a number of impressions per fixed cost. For example 10,000 impressions for R100. Impressions means views or how many times viewed by a person. We can design graphical banners of any size and shape for your banner campaigns, using flash, jpeg, gif, animation, etc.

Mass e-mailing involves sending e-mails to your list of client e-mails. The e-mail can be graphics or text or a combination of both. We can design the graphics and setup your mass e-mail campaigns. Please note that you have to provide the list of e-mail addresses.

Search engine marketing or SEM is comprised of search engine opimization (or SEO) and pay-per-clicks (or PPC).

SEO uses various tactics to opitmize a website to show up on the first page of popular search engines like Google and Yahoo for specific keywords and/or key phrases.

PPC, also known as paid search or pay-per-action, is an Internet marketing/advertising model where your ads are shown on search engines and their content sites and you only pay when your ad is clicked.

I am interested in SEO, how do I proceed?

• We will start with a consultation and an analysis of your website.
• We will also review your website's current traffic data and search engine placements.
• You will provide us with a list of relevant keywords and/or key phrases or we can come up with a list together.

I am interested in PPC, how do I proceed?

• We will start with a consultation and an analysis of your website. You will provide us with a list of keywords and/or key phrases or we can come up with a list together.
• We will determine which PPC search engines to use and setup the accounts which includes writing the ads, inputting the keywords/key phrases and determining the initial bids for each keywords/key phrases.
• We also provide PPC management services for a set monthly fee where we monitor and optimize your PPC accounts and provide you with detailed monthly reports.

Please contact us if you are interested in any of the above-mentioned models of Internet marketing/advertising.